OUR STORY

From art to the contrasts of urban life: Edward Ruscha’s OOF artwork is the starting point of the brand’s narrative, an iconic image that turns an ordinary word into a powerful symbol open to new interpretations.

OOF Wear creates urban outerwear for innovators and creatives who experience the city as a laboratory of ideas and a space for transformation.In a constantly changing climate, where outerwear must adapt to unpredictable seasons and ever-shifting conditions, we design garments that are both sustainable and essential.

Sustainable, because they’re made with carefully selected materials, mindful processes, and built to last, responding to real needs.

Essential, because they’re defined by clean lines, interesting details, and functionality.For us, being creative means finding innovative solutions, seeing connections where others don’t, and standing out through curiosity, open-mindedness, imagination, and the ability to think outside the box.OOF Wear is functionality, sustainability, and the power of subtraction.